Methodology
The anatomy of Asia Base market research
Desk research The foundation of the Asia Base pyramid is desk research. This is a collection of raw data extracted from industry publications, internet websites, company brochures, government statistics, exhibition directories, and various other secondary sources. This is the stage at which gross lists of OEMs, suppliers, distributors and other entities are compiled. The outputs are simple databases that are further reduced to “net-lists” through telephone inquiries according to the client's particular needs. Net-lists may be submitted to clients and are also used as an in-house resource upon which to build further research.
Primary research The next step up the Asia Base pyramid is primary research. This comprises in-depth, face-to-face and telephone interviews with end-users, OEMs, system-integrators, manufacturers, distributors, research and design institutes, industry experts and other primary sources of information. The outputs at this stage are detailed interview reports. Interview reports follow a standard format that is customized according to the nature of each project. Thses reports are a key deliverable, and constitute the backbone of Asia Base Research's product line.
Competitive analysis An analysis of the competitive environment is the next layer of the pyramid. Using both primary and secondary information, detailed case studies are made regarding competitors in a given industry.
Summary reports and presentations The final components and peak of the Asia Base pyramid are the summary reports and presentations. All the accumulated data is compiled, analyzed and presented in a comprehensive report.